VALUES & GARANTEES

Incidence, your partner for the realisation of your market research

Our values

To help you find the answers to your questions and assist you in implementing effective solutions to reach your objectives

Incidence acts as a mirror for :

  • Reflects your project;
  • Helps you look at your project as objectively as possible.

Guarantee of quality

As a member of the international network ESOMAR, Incidence is committed to complying with the ICC/ESOMAR International Code on Market and Social Research.

Esomar
Cube is all about market research

Incidence is a member of CUBE (Consumer Understanding Belgium, previously Febelmar), the Belgian association of market research companies.

The market research process consists of a series of steps and quality control checks that can be presented in the form of an iceberg with a visible and an invisible side :

Iceberg_
Analyse _ terrain en
  • Selection of moderators and recruiters;
  • In-depth briefing of all participants and interviewers;
  • Transparent access to our field supervisors;
  • Qualified and experienced moderators trained in qualitative research techniques;
  • Strict criteria defined with you for the selection of respondents;
  • Survey questions carefully crafted by our team and approved by you;
  • Debriefing after each discussion group;
  • Supervision by a manager through the entire process;
  • Vertical and horizontal analysis of all qualitative research;
  • At least an extra 5% of the sample interviewed;
  • Cleaning of data in 4 steps :

1. Virtual analysis of the results matrix
2. Production of a first hole count
3. Cleaning of incomplete and inconsistent data, etc
4. Production of a second hole count