Behavioural surveys can be used to study the purchasing behaviour and consumption habits of your customers and prospects.
These behavioural surveys qualitatively and quantitatively assess the consumption behaviour of all customers in a market. They allow you to analyse the behaviour of your customers but also to highlight the differences in the purchasing behaviour and consumption habits of your competitors’ customers.
Why a behavioural survey ?
Behavioural surveys provide analysis at different strategic levels. Each level corresponds to questions and potential areas of improvement regarding your products or services:
Customer need analysis
Identifies the elements that structure customer demand, their most important needs.
Do your products and communication strategies meet these needs?
Purchasing process analysis
Duration of the process, number of players engaged with...
When do customers engage with your brand? How to increase engagement?
Consumption habit analysis for the product/service
Consumption times, consumption patterns...
Is your communication strategy in accordance with usage? Are there potential synergies with other products or services?
Incidence is the ideal partner for setting up your behavioural surveys or your entire market research project.
Do not hesitate to contact us if you need more information.